Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

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Greenwashing refers to the act of using unsubstantiated or misleading claims about environmental benefits to make a product, service, technology or practice appear more environmentally friendly than it actually is. It is a marketing strategy used to appeal to environmentally conscious consumers.

Making an Unsubstantiated or Misleading Claim About the Environmental Benefits