When developing marketing programs for new offerings, marketing may provide staff to serve as part of __________, which consists of a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.
A)a cross-functional team
B)a department
C)a strategic business unit
D)an organization
E)a business consortium

Question

Quizplus · Accepted Answer

A cross-functional team includes individuals from different departments who work together towards a common goal. This is the most suitable option for marketing programs for new offerings since it involves collaboration between different departments with diverse skills and knowledge.

When Developing Marketing Programs for New Offerings, Marketing May Provide