The Boston Consulting Group uses __________ to quantify performance measures and growth targets to analyze its clients' strategic business units as though they were a collection of separate investments.
A)target marketing
B)synergy analysis
C)market-product grids
D)business portfolio analysis
E)diversification analysis

Question

Quizplus · Accepted Answer

The Boston Consulting Group uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units as though they were a collection of separate investments. Business portfolio analysis involves categorizing a company's products or services based on their market share and growth rate, and then evaluating them using the BCG matrix to determine which products or services should be invested in or divested from. Target marketing and market-product grids are marketing tools used to identify target customers and products, respectively. Synergy analysis and diversification analysis are strategies used to maximize the value of a company through mergers, acquisitions, and expansion into new markets.

The Boston Consulting Group Uses __________ to Quantify Performance Measures