Strategic business units with a low share of high-growth markets that may require large cash injections of cash just to maintain market share are referred to as
A)dogs.
B)cash cows.
C)question marks.
D)stars.
E)hedgehogs.

Question

Quizplus · Accepted Answer

The description given in the question pertains to the strategic business units that are referred to as "question marks" in the BCG Matrix. These units have low market share in high-growth markets and require large cash injections just to maintain their market share. As a result, they are considered to be risky investments and have an uncertain future.

Strategic Business Units with a Low Share of High-Growth Markets