The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are located in which quadrant of the BCG growth-share matrix?
A)upper left quadrant
B)upper right quadrant
C)center of the four quadrants
D)lower right quadrant
E)lower left quadrant

Question

Quizplus · Accepted Answer

Question marks are products or business units that have a low relative market share but operate in a high-growth market. Therefore, they require significant cash investments to grow their market share and potentially become stars. As a result, they are located in the upper right quadrant of the BCG growth-share matrix.

The Boston Consulting Group (BCG) Has Given Specific Names and Descriptions