Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as
A)cash cows.
B)stars.
C)question marks.
D)dogs.
E)hedgehogs.

Question

Quizplus · Accepted Answer

SBUs that have dominant shares in slow-growth markets and generate enough cash to cover the organization's overhead and invest in other SBUs are known as cash cows.

Strategic Business Units (SBUs) with Dominant Shares of Slow-Growth Markets