In the BCG growth-share matrix, SBUs found in the high growth rate-low relative market share quadrant would be called
A)cash cows.
B)stars.
C)question marks.
D)dogs.
E)hedgehogs.

Question

Quizplus · Accepted Answer

SBUs found in the high growth rate-low relative market share quadrant are called question marks because they have a high potential for growth but a low market share, making them uncertain investments.

In the BCG Growth-Share Matrix, SBUs Found in the High