Ben & Jerry's is an ice cream producer owned by Unilever. If the firm identified that its managers lacked the expertise to create additional growth for the firm's products, a marketing manager would likely incorporate this knowledge into its SWOT analysis as
A)a weakness if the company has a strong working relationships with Unilever.
B)an opportunity if the company shares this information directly with its competitors.
C)a weakness if the company does not seek to gain that additional expertise.
D)a threat if Ben & Jerry's does not have resources to develop additional expertise.
E)part of a marketing plan; this information would not be part of a SWOT analysis.

Question

Quizplus · Accepted Answer

The lack of expertise among managers is a weakness for the company, as it limits their ability to create additional growth. This information should be included in the SWOT analysis as a weakness, which can then be addressed through various strategies such as hiring new managers or providing training to existing managers. Option A is incorrect because the relationship with Unilever is not relevant to the analysis of the managers' expertise. Option B is incorrect because sharing such information with competitors would be detrimental to the company. Option D is incorrect because the company's resources are not mentioned in the scenario. Option E is incorrect because SWOT analysis is an integral part of the marketing planning process.

Ben & Jerry's Is an Ice Cream Producer Owned by Unilever