All of the following form the foundation upon which a firm builds its marketing program during the strategic marketing process except
A)research the organization's present and prospective customers.
B)determine what business the organization is in.
C)assess the organization itself.
D)identify trends in the organization's industry.
E)analyze the organization's competitors.

Question

Quizplus · Accepted Answer

Determining what business the organization is in does not necessarily form the foundation of the marketing program. While it is important to understand the organization's overall mission and goals, the key components that form the foundation of a marketing program are understanding the customers, assessing the organization, identifying industry trends, and analyzing competitors.

All of the Following Form the Foundation Upon Which a Firm