A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in power outages. The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits (consisting of food bars, a water filtration system, first aid supplies, etc.) . Before going ahead with this decision, several factors had to be considered: (1) The firm has a great reputation with its flashlights and does not want to ruin it. (2) Its physical plant could be refitted relatively easily to make small generators, but it would be rather costly. (3) It would have to rely on another firm to manufacture and package the survival kits. (4) Although there are nine named hurricanes anticipated for the upcoming year, no one really can predict what will happen. The company's reputation would fall in which quadrant(s) of the SWOT analysis grid?
A) internal-favorable
B) internal-unfavorable
C) external-favorable
D) external-unfavorable
E) both internal-favorable and external-favorable
Correct Answer:
Verified
Q262: Points of difference refer to
A) the fundamental,
Q264: The internal-favorable quadrant represents _ in a
Q265: At which step of the planning stage
Q267: A Florida-based flashlight company has been extremely
Q267: Market segmentation refers to
A) identifying small groups
Q269: During Step 2 of the strategic marketing
Q270: A Florida-based flashlight company has been extremely
Q271: The internal-unfavorable quadrant represents _ in a
Q272: The _ element of the marketing mix
Q272: A Florida-based flashlight company has been extremely
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents