During Step 2 of the strategic marketing process, firms such as Ben & Jerry's engage in all of the following marketing activities except
A)position the product.
B)set marketing and product goals.
C)develop the marketing program.
D)select target markets.
E)find points of difference.

Question

Quizplus · Accepted Answer

Developing the marketing program is a step in the marketing implementation process, not the strategic marketing process.

During Step 2 of the Strategic Marketing Process, Firms Such