The term marketing strategy is used to address both the __________ and the __________.
A)product groupings; target markets
B)target market; marketing program
C)subjective; objective
D)revenues generated; market share achieved
E)feasibility; time required to implement

Question

Quizplus · Accepted Answer

A marketing strategy addresses both the target market (the group of customers the company intends to reach) and the marketing program (how the company plans to reach and satisfy that target market). The other options do not fully capture the scope of marketing strategy.

The Term Marketing Strategy Is Used to Address Both the __________