The actions taken during the evaluation phase of the strategic marketing process include (1) __________ and (2) correct negative deviations and exploit positive ones.
A)find points of difference
B)execute the marketing program
C)compare results with plans to identify deviations
D)track sales and revenues and compare with competitors
E)develop the budget by estimating revenues, expenses, and profits

Question

Quizplus · Accepted Answer

During the evaluation phase, the primary action is to compare the results with the plans to identify deviations. This involves tracking sales and revenues and comparing them with competitors. Once deviations are identified, corrective action can be taken to correct negative deviations and exploit positive ones. Finding points of difference, executing the marketing program, and developing the budget are actions taken in earlier stages of the strategic marketing process.

The Actions Taken During the Evaluation Phase of the Strategic