A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn't know how to find a dealer though, and doesn't have Internet access. Which of the following reasons explain why marketing fails to occur here?
A)There are not two or more parties with unsatisfied needs.
B)A desire to satisfy a need is missing.
C)No assessments of consumer wants and needs have been made.
D)There is no way for the parties involved to communicate.
E)The ability to satisfy a need is missing.

Question

Quizplus · Accepted Answer

The main reason marketing fails to occur here is that there is no way for the farmhand and potential dealers to communicate. Without communication, it is impossible to assess the consumer's wants and needs, create a desire to satisfy a need, or determine the ability to satisfy that need. All the other options require some form of communication or interaction between parties, which is lacking in this scenario.

A Farmhand Would Like to Buy a Moped Scooter to Commute