If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer, such as Colgate, when launching a new consumer product, such as toothpaste?
A)Anticipate the future five years out in terms of product form, ingredients, and packaging-to invent the "toothpaste of tomorrow!"
B)Give the product a mysterious name that is unrelated to the product's benefits but instead provokes consumer curiosity.
C)Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
D)Create unusual packaging that has special shelving requirements.
E)Study past toothpaste product failures and learn from them.

Question

Quizplus · Accepted Answer

Robert M. McMath recommends studying past product failures and learning from them. This advice would be the best choice for a marketer like Colgate when launching a new consumer product like toothpaste. By studying past product failures, Colgate could identify potential pitfalls and make informed decisions to avoid them, resulting in a more successful launch.

If You Followed the Suggestions of Robert M