All of the following statements about the overall marketing program for 3M's Post-it Flag Highlighters are true except
A)David Windorski, a 3M inventor, designed the second generation of Post-it Flag Highlighters and Pens without the rotating cover to make it easier to insert replacement flags.
B)students were initially the intended target market for the Post-it Flag Highlighter.
C)in his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
D)David Windorski, the designer of the Post-it Flag Highlighter, appeared on "The Oprah Winfrey Show" so she could thank him in person for "his most incredible invention."
E)3M recently introduced additions to the Post-it Flag+ line: a Post-it Flag+ Gel Pen and a Post-it Flag+ Permanent Marker.

Question

Quizplus · Accepted Answer

The statement "in his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market" is false. In reality, Windorski designed multiple prototypes and conducted consumer research before arriving at the final design of the Post-it Flag Highlighter.

All of the Following Statements About the Overall Marketing Program