Which of the following statements about the marketing concept is most accurate?
A)The marketing concept can trace its roots to early Greek culture.
B)In using the marketing concept, companies tried to satisfy the needs of consumers while also achieving their goals.
C)In using the marketing concept, companies focus on sales and advertising.
D)The marketing concept is most effective when production is limited and the product will sell itself.
E)All U.S. firms are now operating with a marketing concept philosophy.

Question

Quizplus · Accepted Answer

The marketing concept is a business philosophy that involves focusing on identifying and satisfying consumer needs while also achieving the company's objectives. This approach emphasizes the importance of customer satisfaction and connecting with consumers on a personal level, rather than simply selling and advertising products. This concept has been actively used by many companies since the 1960s.

Which of the Following Statements About the Marketing Concept Is