What is the marketing term for people, whether they are 80 years or 8 months old, who use products and services purchased for a household?
A)ultimate consumers
B)situational buyers
C)primary buyers
D)a target market
E)household prospects

Question

Quizplus · Accepted Answer

Ultimate consumers are individuals who use products and services for their own personal use or consumption, regardless of their age. This includes individuals within a household who are using products and services purchased for that household.

Option B) situational buyers refers to consumers who make purchases based on specific circumstances or situations, such as a special occasion or an unexpected need.

Option C) primary buyers typically refers to the individual within a household who is responsible for making the majority of the purchasing decisions.

Option D) a target market is a specific group of consumers that a business or marketer aims to reach with their products or services. While a household may be a target market, it is not a specific enough term to accurately describe the age range of consumers within that household.

Option E) household prospects is not a commonly used marketing term and does not accurately describe the age range of consumers within a household.

What Is the Marketing Term for People, Whether They Are