While several different groups of stakeholders are likely to read a business or marketing plan, which group is likely to be the most critical of these documents?
A)potential employees
B)potential customers
C)potential suppliers
D)future distributors, wholesalers, and retailers
E)possible investors or lenders

Question

Quizplus · Accepted Answer

Possible investors or lenders are likely to be the most critical of business or marketing plans because they are considering investing their money or lending funds to the company. They need to evaluate the feasibility and potential profitability of the business, as well as the risks involved in making an investment or loan. They will carefully review the plan's financial projections, market analysis, competitive positioning, management team, and other key elements to assess whether the business is a sound investment opportunity.

While Several Different Groups of Stakeholders Are Likely to Read