Recent surveys indicate that candidates who use a lot of negative advertising tend to receive a lower proportion of the vote.

Question

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Recent surveys have shown that negative advertising can have a detrimental effect on a candidate's chance of success in an election. Research has found that voters are turned off by negative ads, and tend to hold more favorable views of candidates who focus on promoting their own policies and accomplishments, rather than attacking their opponents. As a result, candidates who rely heavily on negative advertising often struggle to win over undecided voters and may even lose support among their existing base.

Recent Surveys Indicate That Candidates Who Use a Lot of Negative