Question 1

Lab experiments have shown that media content can affect behaviors such as cooperation and self-control.

Accepted Answer

Lab experiments have shown that exposure to media content can have a significant impact on behaviors such as cooperation, self-control, and aggression. Studies have found that watching pro-social content, such as shows or movies that promote empathy and kindness, can lead to increased cooperation and altruistic behavior. On the other hand, exposure to violent or aggressive content can have the opposite effect, leading to decreased self-control and an increased likelihood of engaging in aggressive behavior.

Question 2

The catharsis theory says that exposure to violent media content will actually reduce aggressive actions.

Accepted Answer

The catharsis theory proposes that engaging in or observing aggressive behavior can release pent-up aggression and reduce the likelihood of further aggressive behavior. Therefore, exposure to violent media content may provide a cathartic effect and reduce aggressive actions.

Question 3

A 2007 panel study done by researchers at the Child Health Institute at the University of Washington found that viewing violent TV at ages 3-5 was associated with increased risk of anti-social behavior in boys.

Accepted Answer

This is a true statement based on the 2007 panel study conducted by researchers at the Child Health Institute at the University of Washington. The study found that there was an association between viewing violent TV at ages 3-5 and increased risk of anti-social behavior in boys.

Question 4

Agenda setting means that the media have the ability to choose and emphasize certain topics,causing the public to perceive these issues as important.

Accepted Answer

Agenda setting theory suggests that the media have the power to influence what topics people think are important by highlighting certain issues and ignoring others. This can affect public opinion and potentially even the policy agenda of governments and other institutions.

Question 5

Survey research has proven that the mass media play a significant role in creating viewers' attitudes.

Accepted Answer

The answer of Survey research has proven that the mass...

Question 6

Magazines and radio are serving increasingly specialized audiences,but TV,film,and other media are unlikely to do the same.

Accepted Answer

The statement is not entirely true as TV and film also cater to specialized audiences through channels, streaming services, and niche programming.

Question 7

Survey results have been fairly consistent suggesting a correlation between playing violent video games and increased aggressive behavior.Have you observed these findings to be correct?

Accepted Answer

The answer of Survey results have been fairly consistent suggesting...

Question 8

A survey usually consists of a large group of individuals answering questions on a questionnaire.

Accepted Answer

A survey is a method of data collection where a large group of individuals are asked to answer questions on a questionnaire, in order to gather information and insights about a particular topic or issue.

Question 9

Both TV and film have caused public concern about media effects,and have long been investigated by scholars; the effects of radio,on the other hand,were not considered important and were not researched.

Accepted Answer

Radio has also been a significant focus of concern and research regarding its effects on the public, especially notable with events like the 1938 broadcast of "The War of the Worlds" by Orson Welles, which caused widespread panic among listeners who believed the fictional broadcast was real. This and other instances have led to scholarly investigations into the impact of radio on society.

Question 10

The results of lab experiments are less likely to be contaminated by external factors than are the results of field experiments.

Accepted Answer

Lab experiments are conducted in a controlled environment where external factors can be minimized, whereas field experiments are conducted in naturalistic settings where external factors are harder to control. Therefore, the results of lab experiments are less likely to be contaminated by external factors than field experiments.

Question 11

The Internet seems to have had more impact on TV usage than other media.

Accepted Answer

The rise of streaming services and online video platforms has resulted in a significant shift in TV viewing habits, with many people opting to watch content online rather than through traditional broadcast methods. This has been a primary impact of the Internet on TV usage.

Question 12

Media exposure is much more likely to result in voter conversion than in crystallization.

Accepted Answer

Media exposure is more likely to result in crystallization, where existing opinions are reinforced, rather than in voter conversion, where individuals change their opinions or voting preferences.

Question 13

Do you see evidence that social media does affect agenda setting and that social media sites are used by readers to see what is more important rather than relying on media gatekeepers?

Accepted Answer

The answer of Do you see evidence that social media...

Question 14

The mass media industry as a whole is one of many agents of socialization.

Accepted Answer

The mass media industry plays a significant role in shaping people's beliefs, values, and attitudes, making it one of the vital agents of socialization.

Question 15

Recent surveys indicate that candidates who use a lot of negative advertising tend to receive a lower proportion of the vote.

Accepted Answer

Recent surveys have shown that negative advertising can have a detrimental effect on a candidate's chance of success in an election. Research has found that voters are turned off by negative ads, and tend to hold more favorable views of candidates who focus on promoting their own policies and accomplishments, rather than attacking their opponents. As a result, candidates who rely heavily on negative advertising often struggle to win over undecided voters and may even lose support among their existing base.

Question 16

Cultivation analysis,which focuses on the long-term effects of media exposure,has shown that for some people heavy TV use leads to distorted perceptions of the real world.

Accepted Answer

Cultivation analysis has consistently found that excessive TV viewing can lead to a distorted view of the world. This is because media messages can shape our understanding of social norms, values, beliefs, and expectations, which can influence our attitudes and behaviors over time. This phenomenon is known as the "mean world syndrome," where people believe that the world is a more dangerous and violent place than it really is due to the prevalence of crime and violence in the media.

Question 17

Agenda building research focuses on how the media influence not only what we think are important issues but also our attitude toward those issues.

Accepted Answer

The answer of Agenda building research focuses on how the...

Quiz 18: Social Effects of Mass Communicationglossary