Environmental scanning provides the firm with information about world opportunities and threats.
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Q11: Analysis of the paying habits of customers
Q12: Country and segment are units of analysis
Q13: Country and region are units of analysis
Q14: Climate, topography, and natural resources refer to
Q15: By conducting environmental scanning, a firm monitors
Q17: The first step in the market screening
Q18: Market indicators and market factors measure market
Q19: During the second screening, analysts are highly
Q20: In environmental scanning the firm scans the
Q21: Most companies can enter a market in
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