_____________ is used by management during the planning process to eliminate the less desirable markets.

Question

Quizplus · Accepted Answer

Market screening is the process of evaluating and filtering potential markets to identify the most attractive ones for a company to enter. This involves analyzing various factors such as market size, growth potential, competition, and customer needs. By eliminating less desirable markets through market screening, management can focus on the markets that offer the greatest potential for success. Environmental scanning, country screening, segment screening, and stock screening may also be used in the planning process, but they are not specifically designed to eliminate less desirable markets.

_____________ Is Used by Management During the Planning Process to Eliminate