When a homeowner visited The Home Depot to buy what he thought he needed to fix a leaking toilet,he gathered up materials totaling almost $70.One his way to checkout,an employee asked him what was he trying to fix.After some discussion,the employee convinced the homeowner that a $5.99 replacement part would fix the problem better than the materials he thought he needed and with less trouble.This sort of discussion between employees and customers is commonplace at The Home Depot and indicates the retail store has a(n)_____ orientation.
A) sales
B) market
C) product
D) exchange
E) production

Question

Quizplus · Accepted Answer

The marketing concept,the foundation of a market orientation,holds that the needs and wants of both the customer and the firm be served.

When a Homeowner Visited the Home Depot to Buy What