An organization with a(n)_____ believes that it exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve or enhance individuals' and society's long-term best interests.
A) sales orientation
B) market orientation
C) ethical business mission
D) focused target market strategy
E) societal orientation

Question

Quizplus · Accepted Answer

The societal marketing concept extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.

An Organization with A(n)_____ Believes That It Exists Not Only