Target shoppers can enroll in the Take Charge of Education program so that Target will donate one percent of purchases made with a consumer's REDcard,a Target credit card.The more money customers spend,the larger the donation to the consumer's school of choice.By instituting the Take Charge of Education program to help local schools,Target has shown a _____ orientation.
A) societal marketing
B) supplier
C) sales
D) production
E) philanthropic

Question

Quizplus · Accepted Answer

Societal marketing orientation is the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objectives but also to preserve individuals' and society's long-term best interests.

Target Shoppers Can Enroll in the Take Charge of Education