Which of the following statements about the societal orientation is FALSE?
A) Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation.
B) Marketers cannot deliver all benefits sought by customers because these benefits may not be in the long-term best interests of the customers.
C) The societal marketing concept is an important refinement of the market concept.
D) Organizations have both a social and economic justification for their existence.
E) The majority of consumers support environmentally-friendly companies and willingly paying more for these products.

Question

Quizplus · Accepted Answer

While a majority of consumers report that environmental issues are important,they are not willing to make tradeoffs for higher costs or lower performance.

Which of the Following Statements About the Societal Orientation Is