A company that has a market orientation and adheres to the marketing concept does NOT:
A) integrate all the activities of the firm to satisfy customer wants
B) focus on consumer needs and wants
C) differentiate the firm's products from its competitor's products
D) fuel sales growth through the application of aggressive sales techniques
E) concentrate on long-term goal achievement (such as profits and growth)for the firm

Question

Quizplus · Accepted Answer

Aggressive sales techniques are part of the sales orientation and are not needed if a company is meeting needs and wants of its customers.

A Company That Has a Market Orientation and Adheres to the Marketing