Western Union failed to define its competitive arena as telecommunications,concentrating instead on telegraph services,and was eventually outflanked by fax technology.Had Western Union been a _____-oriented company,its management might have better understood the changes taking place and developed strategies to counter the threat.
A) sales
B) empowerment
C) community
D) societal
E) market

Question

Quizplus · Accepted Answer

The marketing concept and a market-oriented philosophy is based on the consumer's wants and needs,and the organization will focus its activities on satisfying these customers by listening to them and revising strategies as necessary.

Western Union Failed to Define Its Competitive Arena as Telecommunications,concentrating