Which marketing management philosophy focuses on the question,"What do customers want and need?"
A) Sales orientation
B) Production orientation
C) Product orientation
D) Market orientation
E) Internal orientation

Question

Quizplus · Accepted Answer

A market orientation is based on the marketing concept,which is the idea that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objective.

Which Marketing Management Philosophy Focuses on the Question,"What Do Customers