At the Sears web site,customers can chat on-line with customer service representatives while shopping.This live help allows customers to have questions answered before placing an order.This focus on meeting customer needs illustrates that Sears has a(n)_____ orientation.
A) societal marketing
B) market
C) sales
D) production
E) one-to-one

Question

Quizplus · Accepted Answer

A market-oriented philosophy is based on the consumer's wants and needs,and the dealer satisfied these needs by providing excellent customer service.Building a relationship with this customer was an important key.

At the Sears Web Site,customers Can Chat On-Line with Customer