Which of the following statements about a typical sales-oriented business is TRUE?
A) The company develops its products to meet the needs of specific groups of people.
B) The primary goal of the company is profit through customer satisfaction.
C) The company invests the majority of its resources in promoting its products and services.
D) The company is in business to satisfy customers' wants and needs and deliver superior value.
E) All of these statements about a typical sales-oriented business are true.

Question

Quizplus · Accepted Answer

A typical sales-oriented business invests the majority of its resources in promoting its products and services. While the company may develop its products to meet specific needs, the primary focus is on selling to as many customers as possible to maximize profit. Customer satisfaction is important, but it is secondary to the goal of making sales. Superior value may be a factor in attracting and retaining customers, but the ultimate driving force of the business is making profit through sales.

Which of the Following Statements About a Typical Sales-Oriented Business