_____ is defined as the relationship between benefits and the sacrifice necessary to obtain those benefits.
A) Opportunity cost
B) Marketing utility
C) Market quality
D) Satisfaction percentage
E) Customer value

Question

Quizplus · Accepted Answer

Customer value is the relationship between the benefits a customer receives from a product or service and the sacrifice (such as time or money) required to obtain those benefits. It is a measure of the overall satisfaction a customer derives from a product or service, and is a key factor in determining customer loyalty and retention. The other answer choices are not directly related to the relationship between benefits and sacrifice.

_____ Is Defined as the Relationship Between Benefits and the Sacrifice