Which marketing management philosophy focuses on the question,"How can we sell more aggressively?"
A) Production orientation
B) Marketing orientation
C) Sales orientation
D) External orientation
E) Internal orientation

Question

Quizplus · Accepted Answer

A sales orientation is based on the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.

Which Marketing Management Philosophy Focuses on the Question,"How Can We