A statement of the firm's business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions is known as a(n):
A) business audit
B) marketing plan
C) mission statement
D) environmental focus
E) portfolio matrix

Question

Quizplus · Accepted Answer

This is the definition of a mission statement,which answers the question,"What business are we in?"

A Statement of the Firm's Business Based on a Careful