In order to expand its sales into the U.S.market,BRL,an Australia-based winemaker,agreed to a merger with a U.S.-based wine distribution company.According to Ansoff's Strategic Opportunity Matrix,BRL would be implementing a _____ strategy.
A) diversification
B) market development
C) product development
D) divestment
E) product penetration

Question

Quizplus · Accepted Answer

Market development refers to the attracting of new markets (U.S.consumers)to existing products.

In Order to Expand Its Sales into the U