The external environment is a strong influence on a target market and can provide _____ for the marketing manager.
A) opportunities and threats
B) threats and strengths
C) environmental loopholes
D) opportunities and weaknesses
E) product myopia

Question

Quizplus · Accepted Answer

The external environment can provide opportunities to serve new and changing needs,as well as warnings about changes that could threaten the current position of the firm.

The External Environment Is a Strong Influence on a Target