To enter the German market,BDO,an international accounting company,purchased an existing accounting firm.BDO entered the German market through the use of:
A) contract marketing
B) direct investment
C) franchising
D) direct exporting
E) countertrading

Question

Quizplus · Accepted Answer

Active ownership (either a controlling interest or large minority interest)of a foreign company or overseas manufacturing or marketing facilities is an example of direct investment.

To Enter the German Market,BDO,an International Accounting Company,purchased an Existing