Which of the following terms describes the process of using a CRM system to flag customers who have bought merchandise that could benefit from additional products and services offered by your company?

Question

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Cross-selling is the practice of offering existing customers complementary or additional products or services to what they have already purchased. Using a CRM system to identify customers who may benefit from cross-selling is a common practice to increase revenue and customer engagement. Prospecting and qualifying are related to identifying and evaluating new potential customers, while aggressiveness and desperation are not related to this process.

Which of the Following Terms Describes the Process of Using