The salesperson selling to a reseller should concentrate on increasing stock outs in the account.

Question

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The salesperson selling to a reseller should aim to minimize stock outs in the account. Resellers rely on a consistent supply of products, and stock outs can lead to lost sales and a damaged reputation with customers. By ensuring that the reseller always has sufficient inventory, the salesperson can build trust and establish a strong business relationship.

The Salesperson Selling to a Reseller Should Concentrate on Increasing