While looking at the DVDs at Wal-Mart,Tee tried to remember the name of the action movie starring Harrison Ford as an archeologist so he could buy the DVD.Which step of the consumer decision-making process is this?
A) antecedent search
B) need recognition
C) external information search
D) alternative evaluation
E) internal information search

Question

Quizplus · Accepted Answer

After a need or want is recognized,a consumer may be motivated to search for information.In this case,the information was already stored in his memory.

While Looking at the DVDs at Wal-Mart,Tee Tried to Remember