While Robinson was looking at the CDs at Wal-Mart,he was trying to remember the name of the group that sang the song he liked on last night's episode of his favorite TV show so he could buy it.Since recording companies pay to have their CDs promoted on television shows,the source of information Robinson is trying to recall is:
A) a fortuitously evoked set
B) marketing-controlled
C) nonmarketing-controlled
D) unitary data
E) a credible consideration set

Question

Quizplus · Accepted Answer

Marketing-controlled information sources are product information sources that originate with marketers promoting the product.

While Robinson Was Looking at the CDs at Wal-Mart,he Was