Warren loves to go to the beach on his vacation but hates to have to worry about the possibility of hurricanes.As Warren looked for where he should go on vacation this summer,he consulted a publication called Smart Money and learned the islands of Aruba,Bonaire and Curacao are not in the hurricane belt.Now he will only consider these island resorts as possible vacation destinations.This group of resort islands is called Warren's:
A) involvement set
B) evaluative set
C) evolved set
D) evoked set
E) intuitive set

Question

Quizplus · Accepted Answer

An evoked set is the set of brands a consumer recalls and would consider as possible purchase choices.

Warren Loves to Go to the Beach on His Vacation