How can marketers reduce consumers' cognitive dissonance?
A) offer guarantees
B) offer sales promotions
C) avoid contradictory information
D) change the product
E) ignore it

Question

Quizplus · Accepted Answer

Cognitive dissonance is an inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions,and marketers can reduce it by sending a postpurchase thank you or letter,displaying product superiority in ads,or offering guarantees.

How Can Marketers Reduce Consumers' Cognitive Dissonance