A group of brands,resulting from an information search,from which a buyer can choose is referred to as the buyer's:
A) evoked set
B) primary set
C) inert set
D) complete set
E) justifiable set

Name: A group of brands,resulting from an information search,from which a buyer can choose is referred to as the buyer's: A) evoked set B) primary set C) inert set D) complete set E) justifiable set
Brand: Quizplus
Rating: 4.7 (32 reviews)

Question

Quizplus · Accepted Answer

A buyer's evoked set is the set of alternatives from which a buyer can choose;also called consideration set.

A Group of Brands,resulting from an Information Search,from Which a Buyer