Tariq is throwing a party tonight and needs to order a couple of pizzas.There are many pizza joints in town,but Tariq has narrowed down his choices to Tony's Pizzeria,Domino's,and Montoni's.These three restaurants represent Tariq's:
A) evaluative criteria
B) dissonance suppressors
C) discretionary discriminators
D) discriminatory set
E) evoked set

Question

Quizplus · Accepted Answer

The evoked set is a group of brands,resulting from an information search,from which a buyer can choose.

Tariq Is Throwing a Party Tonight and Needs to Order