Which of the following statements about culture as an influence on consumer buying behavior is true?
A) A firm that understands the culture it is selling to has just as great a probability of selling its product as a firm that has no understanding of the culture.
B) Some fear the proliferation of the Internet will increase cultural heterogeneity.
C) Language is an important aspect of culture.
D) Core values remain the same for all cultures.
E) All of the statements about culture as an influence on consumer buying behavior are true.

Question

Quizplus · Accepted Answer

Without understanding a culture,a firm has little chance of selling its products in it.Some fear widespread use of the Internet will increase cultural homogeneity.Core values differ among cultures.

Which of the Following Statements About Culture as an Influence