Which category of reference groups represent groups that a consumer does not have membership?
A) direct
B) indirect
C) primary
D) secondary
E) incomplete

Name: Which category of reference groups represent groups that a consumer does not have membership? A) direct B) indirect C) primary D) secondary E) incomplete
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Question

Quizplus · Accepted Answer

Indirect reference groups are groups a consumer does not belong to,but they might aspire to belong to one (aspirational group)or not want to be associated with one (nonaspirational group).

Which Category of Reference Groups Represent Groups That a Consumer