When Henry Ford first made the model T,he said consumers "can have any color they want as long as it is black." This was a case of _____.
A) repositioning
B) reengineering
C) one-to-one marketing
D) undifferentiated targeting
E) niche marketing

Question

Quizplus · Accepted Answer

An undifferentiated targeting strategy views the market as a whole without individual segments and uses a single marketing mix.

When Henry Ford First Made the Model T,he Said Consumers