Tall Paul's designs and sells household furniture and furnishings to people who are over 6'6" tall--a rather small target market.Tall Paul's uses a(n)_____ targeting strategy.
A) benefit
B) undifferentiated
C) multisegment marketing
D) universal product code
E) concentrated

Question

Quizplus · Accepted Answer

Concentrated targeting strategy selects one segment of a market for targeting marketing efforts.

Tall Paul's Designs and Sells Household Furniture and Furnishings to People